Frequently Asked Questions

  1. What is meant by label repeat and why is it important?
  2. What do "initial tack" and "ultimate adhesion" mean?
  3. What is an imaging liner?
  4. How does this differ from a crash image? 
  5. What label stock is best suited for use in laboratories?
  6. What is a "UL" approved label?
  7. What is a prime label?
  8. What is a crack and peel label?
  9. What is the difference between thermal transfer and direct thermal?
  10. What are application temperature and service range?
  11. What is the shelf life of a label?
  12. What are the most important items to know when requesting a quote on a label?

What is meant by label repeat and why is it important?
The "repeat" of a label is the measurement from the top of one label to the top of the next label. This is the measurement that is used to determine if tooling is available for printing, die cutting, perfing and folding the label.


What do "initial tack" and "ultimate adhesion" mean?
Initial tack refers to the amount of adhesion to a surface upon first contact with that surface. Ultimate adhesion refers to how well a product will adhere after allowing the adhesive time to bond. Some adhesives have a low initial tack but have excellent ultimate adhesion. The amount of time required for an adhesive to attain its ultimate bond depends on the type of adhesive, material it is applied to, temperature, surface conditions; clean, flat, curved, pebbled etc. Most adhesives have achieved their ultimate bond within 24 to 48 hours.


What is an imaging liner?
Imaging liners are used when your customer wants a duplicate copy of the face label. With this type of liner, when pressure is exerted on the face stock by either handwriting or computer printing, a duplicate image will form on the liner. This eliminates the possibility of transcription and transposition errors.


How does an imaging liner differ from a crash image? 
When the client needs static information added to the self-imaging liner, the manufacturer will "crash image" this information. This is done by using a hardened material as the printing plate, in a die or print station without any ink. This is usually done if your customer will be adding several numbers in different positions. This assures that the P.O.# does not get mistaken as the account #, etc..


What label stock is best suited for use in laboratories?
Latex labels are often recommended for laboratory use because they are more flexible than EDP paper labels. Since latex labels have no memory, this helps them to stay down when wrapped around test tubes. Also, latex labels have greater resistance to moisture than EDP paper labels. These features make latex labels a good fit for laboratories, as they will not "wing up" off a test tube and can be run through a centrifuge.


What is a"UL" approved label?
These are labels produced on materials that have undergone a series of testing at Underwriters Laboratories. Underwriters Laboratories requires the manufacturer to use specified materials and to be registered with UL to produce labels that have the UL symbol on them. Other associations that have similar requirements include A.G.A. (American Gas Association) and C.S.A. (Canadian Standards Association). Check with our customer service staff if requesting a quote from Ward/Kraft on these types of labels.


What is a prime label?
A prime label is one that is applied to a product at the time of manufacture to identify and/or promote the product. In most cases these labels have been designed by a marketing group in order to portray a certain product image. These labels are often process printed, multiple color labels designed to attract attention to that manufacturers product. This contrasts with data processing labels which are used for shipping, distribution, tracking, etc. Data processing labels are designed for functionality versus the aesthetically pleasing nature of a prime label.


What is a crack and peel label?
Label material used by flat sheet printers often has a series of back slits in the liner that are used to remove the liner from the face stock. Typically, the user would bend or "crack" the liner to expose the slits and make removing the liner easier. On a web press, a single, vertical, or horizontal back slit is used to accomplish the same thing.


What is the difference between thermal transfer and direct thermal?
Thermal transfer requires a ribbon to create the image on the label stock. It has a heated matrix head that melts the wax, wax/resin or resin ribbon to transfer the pigment to the paper. Direct thermal papers have a heat sensitive coating on the face of the label stock and do not require a ribbon. The coating on direct thermal papers is activated when it comes into direct contact with the heated matrix head (most of the older fax machines used this technology). Many of the thermal printers on the market today can be used with either material. You can identify direct thermal stocks by heating them with a lighter or putting them on a warmer plate for a coffee maker. Thermal transfer can be marked or written on by using a silver coin like a nickel.


What are application temperature and service range?
Application temperature refers to the lowest temperature that a label can be applied and ensure a good bond (surface temperature of the material being labeled is a key component also). Service range refers to the upper and lower limits at which an adhesive will function after it has bonded to the substrate. 


What is the shelf life of a label?
Most products are warranted for one year from the date of purchase. The adhesive may remain usable for a longer period of time but deterioration of the adhesive becomes more rapid after a year. Note: Once the label has been applied to the substrate, the life span is indefinite. 


What are the most important items to know when requesting a quote on a label?

    1. How will your customer print it? Dot matrix, thermal transfer, laser, ink jet, etc.
    2. What is the label being applied to? Corrugated, plastic, glass, etc.
    3. What is the environment? Clean, dust, dirt, frost, oils, moisture, etc..
    4. What is the application temperature?
    5. What is the service range required?
    6. Permanent or removable adhesive? If removable, how long before label will be removed?
    7. Type of face stock
    8. Number of colors, numbering, perfs, slits etc.
    9. Label dimensions - width, depth, repeat
    10. Roll, fold or sheet
    11. Packaging requirements

 

General inquiries may be emailed to info@wardkraft.com.
KANSAS: 800/821-4021 - 2401 Cooper St. - Fort Scott KS 66701
OHIO: 800/351-9302 - 314 South Main, Mt. Vernon, OH 43050

© 2004 Ward/Kraft, Inc. All rights reserved.
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Ward/Kraft, Inc. may periodically use samples created during production to illustrate our capabilities.
In the event you do not wish us to use materials that were produced for you,
please write to us as soon as possible to advise us of your decision.