Frequently Asked Questions

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How do I sell variable printing?

Variability is best suited for personalization. Personalization gives marketing pieces higher impact and higher response ratios. Merely send your clients data stream with the order and we will merge the names with the document.

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My customer says my price on 5000 11” x 17” flyers to high!

Digital printing is geared to very short runs usually under 1000 11” x 17” sheets. Larger quantities should be produced in traditional commercial plants. The real value is in even smaller runs in 8 ½” x 11” sizes, however, remember that quantity is based on that sheet size. You can run 4000 post cards efficiently since we can get 4-6 cards per sheet. Add the ability to personalize that post card and you have added REAL VALUE!

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My customer wants a full color proof before placing his order for 1000 flyers?

No problem! We can print the proof using the same digital technology, same paper and same inks. His proof will be exactly like the finished product.

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My order is for 100M color pieces 8 1/2 “ x 11” but the customer needs a one week delivery!

Use the digital press for a run of 2000 to satisfy your customer’s immediate need. Then place the full order with your commercial vendor. The digital printed image will be very close to that of a commercial piece.

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My customer says my price looks good, but they get their commercial printed items elsewhere.

Your customer may not be looking at the real value you bring to them. Anyone can offer a commercial printed product. You can offer a promotional print program! To do this you will need to understand the five steps in creating a successful program.

• What is the client currently doing for marketing?
• What is their objective?
• What media should you use to achieve the objective?
• Running the project.
• Tracking and reporting the results.

Your true value is to run a program that increases your client’s sales through account penetration, retention, and new customer acquisition. In fact your value is that you can increase their sales, not just sell them colorful print.

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My customer says they don’t have any short run color print?

Just because they are not currently using short run digital color does not mean they should not consider the potentials. Have they considered…

• A post card mailing to their customers?
• A “thank you” card to new customers for first time orders?
• A quarterly newsletter to help remind current customers of their products, services, growth, and employee activities?
• A newspaper insert announcing an open house?
• A mid-year calendar with graphics of their products or staff to be given to customers?

There are many digital opportunities to be created. Look at your customer’s history, current activities, and future plans for ideas on what you can promote to increase their customer awareness, branding, and penetration.

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