A gift card or “stored-value card” works like a prepaid debit card. A gift card retains the value placed on it by the consumer at the time the card is purchased, and unlike paper gift certificates, a gift card may be used for one or more purchases. It is not necessary to refund the unspent value on the gift card as the value stays on the card until the cardholder uses it.

Gift Cards Increase Gift Sales & Improve Customer Loyalty

Gift Cards Are Popular and Fun

Consumers love the convenience and appeal of gift cards, and prefer them over paper certificates.

Gift Cards Combat Gift Certificate Fraud

• Unlike paper gift certificates, gift cards are extremely difficult to counterfeit and can be merchandised at point of sale because they have no value until activated. Gift cards can be purchased along with other items with no need to write out a certificate manually.
• 40% of consumers list gift cards as their preferred gift to receive
• 70% of purchases where a gift card is used, consumers spend more than the card value
• Gift card holders make 2 or more trips to location on average

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