Frequently Asked Questions

  1. What is the difference between thermal transfer and direct thermal?
  2. How does a thermal printer sense where to begin printing?
  3. What is meant by label repeat and why is it important?
  4. What is meant by the specification OD?
  5. My customer is batch processing and fan-folded products would work better for his need. Is this possible with thermal labels?
  6. What is the shelf life of a label?
  7. What are the most important items to know when requesting a quote on a label?
  8. Why are there different types of ribbons for thermal transfer applications?
  9. How wide should a ribbon be for a thermal transfer label?
  10. What are the advantages and disadvantages of the two types of thermal labels?

What is the difference between thermal transfer and direct thermal?
Thermal transfer requires a ribbon to create the image on the label stock. It has a heated matrix head that melts the wax, wax/resin or resin ribbon to transfer the pigment to the paper. Direct thermal papers have a heat sensitive coating on the face of the label stock and do not require a ribbon. The coating on direct thermal papers is activated when it comes into direct contact with the heated matrix head (most of the older fax machines used this technology). Many of the thermal printers on the market today can be used with either material. You can identify direct thermal stocks by heating them with a lighter or putting them on a warmer plate for a coffee maker. Thermal transfer can be marked or written on by using a silver coin like a nickel.


How does a thermal printer sense where to begin printing?

A thermal printer uses one of three ways to signal when to begin printing.

  • Most commonly used is the gap between the labels, this is generally specified to be between 1/8" and ¼".
  • A sensor notch may be located at one or both edges of the product. This is the preferred method on tag stocks.
  • A black sensor bar may be printed on the backside of the liner.

In all three of these methods, a sensor light is used to detect the variation when one of these configurations passes through the printer. When one of these signals is detected the printer software is instructed to begin printing the next label.


What is meant by label repeat and why is it important?
The "repeat" of a label is the measurement from the top of one label to the top of the next label. This is the measurement that is used to determine if tooling is available for printing, die cutting, perfing and folding the label.


What is meant by the specification OD?
Thermal labels furnished on rolls must fit in a certain space inside the printer. The term outer diameter is often abbreviated as OD and refers to the maximum diameter of a roll that will fit in the printer. Rolls with an 8" diameter are common in the thermal market.


My customer is batch processing and fan-folded products would work better for his need. Is this possible with thermal labels?
Yes, many thermal printers take either rolls or folds. If the manual does not mention this fact please call us for assistance. We can do further checking if needed or send a small stack for testing.


What is the shelf life of a label?
Most products are warranted for one year from the date of purchase. The adhesive may remain usable for a longer period of time but deterioration of the adhesive becomes more rapid after a year. Note: Once the label has been applied to the substrate, the life span is indefinite.


What are the most important items to know when requesting a quote on a label?

    1. How will your customer print it? Dot matrix, thermal transfer, laser, ink jet, etc.…
    2. What is the label being applied to? Corrugated, plastic, glass, etc.…
    3. What is the environment? Clean, dust, dirt, frost, oils, moisture, etc.…
    4. What is the application temperature?
    5. What is the service range required?
    6. Permanent or removable adhesive? If removable, how long before label will be removed?
    7. Type of face stock
    8. Number of colors, numbering, perfs, slits etc.
    9. Label dimensions - width, depth, repeat
    10. Roll, fold or sheet
    11. Packaging requirements

Why are there different types of ribbons for thermal transfer applications?
The type of ribbon to be used is determined by the material being printed on and the application. Listed below are the most common types of ribbons and their applications.

  • Wax ribbon- general purpose ribbon for most paper face stocks. Most economical ribbon. Used for shipping labels, inventory control, retail product labeling, and other data processing applications.
  • Wax/Resin combo- Used when durability is a factor. Used with a wide variety of face stocks including coated materials, Kimdura, polypropylenes etc. Used for drum labels, pallet labels, frozen products and other applications where smudge-resistance and short term outdoor exposures are factors.
  • Resin ribbon- most durable ribbon of all. Resists heat, abrasion, oils and solvents. Designed for high-end synthetic label materials such as polyesters and silver polyester. Used for nameplates, automotive, asset labels and UL labels.

How wide should a ribbon be for a thermal transfer label?
To avoid unnecessary wear on the print head, the ribbon should always be slightly wider than the label carrier.


What are the advantages and disadvantages of the two types of thermal labels?

Thermal transfer:

  1. Thermal transfer labels are usually more economical even when the cost of the ribbons is added in.
  2. There are many more substrates available for thermal transfer printing.
  3. The thermal transfer image is more durable and stable over time.

Direct Thermal

  1. This method is often used in retail applications when changing a ribbon would be inconvenient.
  2. Higher resolution bar codes are possible with direct thermal than with thermal transfer.
  3. IR scanning is possible with direct thermal labels. This is a method of scanning that can read a bar code through contaminents such as blood or dirt. This method requires a special direct thermal face stock.

General inquiries may be emailed to info@wardkraft.com.
KANSAS: 800/821-4021 - 2401 Cooper St. - Fort Scott KS 66701
OHIO: 800/351-9302 - 309 South Main St. - Mt. Vernon, OH 43050

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Ward/Kraft, Inc. may periodically use samples created during production to illustrate our capabilities.
In the event you do not wish us to use materials that were produced for you,
please write to us as soon as possible to advise us of your decision.