CustomerChampion Institute

Product: Customer Astonishment

Ward/Kraft is proud to have members of our team as graduates and practitioners of Customer Astonishment. We'd like to welcome as a Strategic Alliance Partner the CustomerChampion Institute with their family of learning products including in-house training, publications, and professional certification program.

The CustomerChampion Institute is a division of Cornerstone Professional Development which was founded in 1985 by Darby Checketts and his associates. The institute exists to change the way all of us view our external and our internal customers.

Their mission is: To help you to achieve your goals and prosper by positively astonishing those whom you serve. They have worked with hundreds of organizations on five continents to help them redefine their customer focus for the new millennium. Early in the 1990s, they pioneered the principles and methods of Customer Astonishment™ which have energized hundreds of thousands of individuals to set new standards for personal performance and customer care.

Darby Checketts is the architect of our Customer Astonishment™ strategies and products. He is a customer care strategist and organizational transformation catalyst you can use. He is supported by the CustomerChampion team of professionals who practice every principle that they teach.