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Art Work Requirements
Electronic Pre-Press Guidelines
Revision Date: 7/25/02 |
You may additionally download a PDF
version of these guidelines here. |
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Software
If your software
package is not listed, please call before sending your file.
When using files created in a drawing program, please convert
all type to outlines, curves, or paths (send all fonts in
any case). Please note that Microsoft files are not useable
(ex. Word, Excel, Powerpoint). Printed items such as samples
and faxes will not be accepted as artwork.
| Macintosh Software: |
PC Software: |
- Macromedia Freehand v9.0
- QuarkXPress v4.1
- Adobe Illustrator v9.0
- Adobe Photoshop v6.0
- Adobe Pagemaker v6.5
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- Same as Macintosh
- PC typefaces/fonts are not available on the Mac
system.
| Ward/Kraft Labels division only
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- Macromedia Freehand v10.0
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Media
We accept files saved on the following media:
Fonts & Graphics Required
Include ALL screen and printer fonts (suitcase
and Postscript fonts) or convert type to outlines. Include
ALL placed files, i.e; EPS files and their
originals, TIFs, and Photoshop documents. Scanned images,
line art and type, even if they are in color, must be scanned
at highest resolution.
Camera Ready Art
- CRA is NOT accepted for Labels & Long Run Division
due to the need for distortion.
- Send ONLY when electronic art is not available.
- Camera Ready Art is black and white art that is clean,
color separated, sized to fit and is ready to be transferred
to film without retouching. Retouching includes art that
has to be retraced, redrawn or reworked on the computer,
or by an artist.
- Best as B&W mechanicals with crop marks and registration
marks.
- Film negatives: Right-reading, emulsion down, registration
marks, crop marks, and registration/calibration bars.
Process Printing and Color Match Issues
The following must be supplied with a purchase order &
disk or electronic files via e-mail; or camera ready art.
We request all files to come with laser printouts. On customer
supplied electronic files we will print color separation and
trapping to film, in-house.
*Note: variations in final printed color may appear. If color
match is a critical requirement, a sample must be sent by
mail. If a color sample is not available, then we have two
options:
- We can supply a high resolution color print from your
file printed to our high quality color printers. Call customer
service for price details.
- We can supply a printed press proof at a charge based
on the number of colors and division of Ward/Kraft your
order is being produced. Call Customer Service for your
questions. Upon approval of the press proof, the artwork
and plate charges would be applied to the order.
Once you have read through this document,
please click on the appropriate link to upload your files
to our server:
IMPORTANT
If you are emailing your files, please check that your attachment
encoding is set to MIME. E-mail your artwork referencing
your Distributorship name, quote # (if any), purchase order
# and telephone number in the subject line to:
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Kansas Forms & Labels/LongRun
Labels |
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Ohio |
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ShortRun |
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Marketing |
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Creative Technology Center |
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Helpful
Reminders
| 1. |
If you know that the job is going to be more than one
color, convert all colors to Pantone or other color system
spot colors before sending us the file. We suggest laser
printing your color separations to ensure that the colors
are on the correct plate. |
| 2. |
Whenever possible, convert text to paths to avoid font
issues. Always send the fonts in any case. |
| 3. |
If you have any concerns about the information contained
here, please call and ask to speak to our composition
or preflighter. |
Duplicate Files
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Although we take great care to protect your data, mechanical
failures and transport could conceivably damage your files. |
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Always give us a copy. Never give us your irreplaceable,
original files. |
Printouts
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Supply laser printouts that match the supplied electronic
files. |
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Proofs must be provided at 100% |
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Supply composite printouts with color clearly marked,
or print one page for each color (separations option turned
on). |
Hairline Rules
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Hairline width rules cause issues in desktop publishing
applications and output devices, they have no true definition
of size. To avoid these issues make all rule lines .2
points or higher. |
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